Elevating Brand Identity: A Logo Refresh and Squarespace Website for Pare Candle Company
At Pare Candle Company, the commitment to crafting clean, natural candles is evident in every product they create. With a custom blend of soy and coconut wax, their candles not only burn beautifully but also fill your space with delightful fragrances. To reflect this dedication to quality and sustainability, we teamed up with Pare to revitalize their brand identity through a logo refresh and a modern Squarespace website. This transformation aims to enhance their online presence and create a more inviting shopping experience for customers.
The refreshed logo captures the essence of Pare’s ethos—natural, clean, and hand-crafted. With a focus on simplicity and elegance, the new design aligns perfectly with the brand's mission of providing high-quality, toxin-free candles. The updated logo serves not just as a visual marker but also as a statement of Pare’s commitment to sustainability and craftsmanship. This fresh look is complemented by a Squarespace website that emphasizes user experience, featuring a clean layout and intuitive navigation that allows visitors to explore their wide range of products effortlessly.
The new website incorporates essential elements that invite and convert visitors, such as high-quality imagery showcasing the candles and a clear mission statement that resonates with the brand’s audience. By using Squarespace's versatile features, we created a responsive design that adapts beautifully across devices, ensuring that every customer can shop conveniently. With this logo refresh and updated website, Pare Candle Company is well-positioned to draw in new customers and deepen connections with existing ones, ultimately illuminating homes with their exceptional scents while reflecting their core values.
