LOGO DEVELOPMENT

Brand Identity

We collaborate with you to develop a visual identity that sets you apart from competitors and fosters brand loyalty among your customers. 

Our brand strategy is integral to this process, as it is essential for defining your unique creative approach. 

Person holding a blue water bottle with the logo "L E" and the text "Lake Effect Creative," in front of a plant.
Business card with the name Jillian Anderson and contact details, placed on textured fabric with a cup nearby.
  • 2 Brand Strategy Session Video Calls

  • Pantone Color Palette

  • 6 Logo Suite: Primary Logo, 4 Secondary Logos + Favicon

  • 30 Page Style Guide + Brand Board

  • Business Card Design

  • Post Project Support: 30 Days Coaching in Slack

  • Google Drive File Delivery

  • Brand identities reflect a particular mission and need to be relatable to specific people. As a rule, we develop a strategy that outlines how your brand needs to feel, tells stories of individuals who need it, and creates a mood board of styles for an overall creative direction.

  • Absolutely! We have a long menu of services to help your company establish its brand identity online and in person. Simply send us an email and we'll send over an invoice for the service you need.

Squarespace Design

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Squarespace Design ~

SQUARESPACE WEBSITES

Website Design

Silhouette of the Eiffel Tower on a white background.

Looking for a website that aligns with your brand?

We use Squarespace.com, a robust and user-friendly platform, to set up a home base that you can easily maintain. We also offer refresh days to update your site for you.

  • Strategy Questionnaire

  • Homepage with Mission, Services, About, FAQ, Testimonials

  • Footer with branding, social, and links

  • About Page with FAQ

  • Services Page with links

  • Navigation

  • Mobile Optimization

  • 6 Video Tutorials to help you edit and update

$59

Color Palette
Mini-Service

Strategic colors in ONE week!

Get the same strategic color palette service that our brand clients receive. Stand out for all the right reasons.


MINI INCLUDES

Personalized Questionnaire

Creative Direction

Official PANTONE Color Palette

ONE ON ONE sessions

Brand Strategy

NEW SERVICE

1:1 Video Strategy Sessions

We're excited to introduce our new service: Brand Strategy Sessions! In these focused video calls, we dive deep into your unique challenges, providing tailored solutions to enhance your brand and drive success.

  • We begin with a comprehensive strategic questionnaire designed to uncover the specific issues your brand is facing. This in-depth exploration allows us to gain valuable insights into your goals, target audience, and existing obstacles, ensuring we fully understand your unique situation.

  • Once we identify the core problems, I will create a tailored expert plan to tackle each challenge effectively. This strategic roadmap will outline actionable steps and recommendations, providing you with a clear path forward to enhance your brand’s impact and reach.

  • Finally, we’ll guide you through the implementation process, offering detailed instructions on how to address the identified gaps. Our goal is to empower you with the knowledge and tools needed to execute the plan confidently, ensuring your brand evolves and thrives in a competitive landscape.

Smiling woman with brown hair and a pink sweater sitting on a black couch holding a laptop, in front of a wall with butterfly and bird illustrations.

Brand Identity

Mood Board

Primary Logo

Secondary Logo

Favicon

Brand Board

Style Guide

CUSTOM PROJECTS + PACKAGE ADD-ONS

All Services

Event Branding

Stickers

Website Design

Add On Webpage

Illustration

Icon Design

InDesign Page Layout

Social Templates

Canva Guides

Stationery

Posters

Labels

Business Cards

Packaging + Labels

Strategy Video Call

Book Cover Design

Restaurant Menu

Drink Coasters

Advertising Campaigns

T-shirt Design

Slack Coaching